AJ Kohn, a noted commentator on Google Authorship, published this Thursday a thoughtful update on the status of Google Authorship and what he conjectures to be an evolution to a different method of assigning Authorship. It’s a solid enough piece, with enough research behind it, that I thought it was worth sharing…
As AJ observes, while Authorship is a hot topic, Google Authorship markup has not been getting wide enough adoption to be used as a ranking factor. The principle engineers of the Google Authorship Project have moved on to other assignments, and Google is developing other means for identifying authors.
Authorship markup, he argues persuasively, has been replaced by entity extraction as a way of identifying authors, and Google+ is at the core of the new approach.
“Authorship then becomes about Google’s ability to extract entities from documents, matching those entities to a corpus that contains descriptors of that entity (i.e. – social profiles, official page(s), subjects) and then measuring the activity around that entity….
…The presence of Authorship markup might increase the confidence level of the match but it will likely play a supporting and refining role instead of the defining role in the process.”
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