In the previous article I give advice SEO for Photography, I received email from some reader with some questions: “ We have many photo galleries on our website showing progress of restoration projects. How would we use H1 on these galleries? Every picture? Just some picutures? Is it in the picture name? If not, how do we enter it? “.
Today I will answer questions that people encounter.
Pictures are not visible to Google directly! So if you are trying to get your webpages not only indexed by Google but to the top of Google searches you have to use text in some way shape or fashion.
There are a few solutions:
- First and foremost, place images at the top of the pages and place text at the bottom. In that way the human see the pretty pictures above the fold and Google sees the text at the bottom; and be sure to follow best practices in terms of tag structure, using tags such as the H1 tag around keywords. Also don’t forget that the title tag is the most powerful tag in it always exists on any HTML page even if all that is on that page is a image!
- Secondly, you can create an image site map and this has some negligible benefit for Google.
- Third, don’t forget links! As we will learn in our class on links, links are the trump card of search engine optimization. So if you insist on having weak on page optimization yet you can create strong inbound links, you can have your cake and eat it too.
However, in general you have to remember to use text and text attributes like the alt text attribute in images to be effective at search engine optimization.